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the average age of an Indian is
the average age of an Indian farmer is
28.4 years.
50.1 years.
why such a HUGE difference?
because agriculture is no longer a lucrative business
and the youth is no longer participating in it because
low margins
for agricultural produce
no pride
in agriculture anymore
low production
due to small landholdings
what's the solution?
reduce costs and increase production by building FPOs (Farmer Producer Organisations)
and what do FPOs need?
logistics
input supplies
b2b sales
equipment
expert guidance
storage & infra
The government and large agri enterprises are already working to solve these.
brand
technology
watch this video to see how Butterpaper
fixes them for FPOs
Doing our bit
for the world
2.3.2
Increasing income of small scale producers.
2.4.1
Increasing proportion of agri area under sustainable agriculture.
8.3.1
Increasing the proportion of informal employment in non agri sector (women).
building farmers' very own brand using
smart labels
Ever since I started selling selling our FPO's produce with traceability labels, revenue has increased by 30%. Because we're now selling a majority of our produce directly to e-com brands instead of mandis (wholesale markets).
Rameshwar Verma
Secretary - Dangheel Farmer Producer Organisation
Solan, Himachal Pradesh
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