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  • Writer's pictureDeepak Sharma

Unleashing the Untapped Potential: Enhancing Brand with Accessibility

If there's one thing that we, as innovators, entrepreneurs, and tech enthusiasts, should continuously strive for, it's breaking boundaries. Today, let's talk about a boundary that often gets overlooked - accessibility in software.


You see, building software that's truly accessible, irrespective of one's physical or cognitive abilities, is more than a noble endeavour. It's a sign of smart, forward-thinking strategy. Yet, it's surprisingly simple to implement. When we cater to the needs of individuals across the disability spectrum - be it auditory, cognitive, neurological, physical, speech, or visual - we are not just making their lives easier. We're making technology possible for them.


Why does this matter? Why should your company invest in accessibility?

Think of it this way: every successful startup hinges on its ability to do something 10x better than the status quo. Making your software accessible doesn't just lead to a 10x improvement for those with disabilities; it leads to better software for everyone.

When you design your software with accessibility in mind, you are fostering an environment of innovation. Innovations aren't simply about new products or technologies. They're about solving problems in ways that were previously unimaginable. A prime example is the advent of driverless cars. Initially conceived to enhance mobility for the visually impaired, they now promise to alleviate traffic congestion and reduce fatalities, thereby improving everyone's lives.

Embracing accessibility is a move that will inevitably pay dividends for your brand image. Today's consumers aren't just buying products; they're investing in values. An authentic commitment to accessibility shows that your brand embodies diversity and inclusivity, marking you as an innovative, trustworthy choice in the eyes of your customers.


Moreover, consider the untapped market potential. The global market of people with disabilities is over 2 billion strong, commanding more than $6 trillion in spending power. Ignoring accessibility is akin to turning a blind eye to every fifth customer who walks into your store. By designing with accessibility in mind, you are expanding your market reach and cultivating a loyal customer base.

Finally, let's talk about mitigating legal risks. Accessibility isn't just a human right - it's a legal requirement in many regions. As we enter an era of increased regulation and government oversight, businesses that prioritise accessibility are better equipped to navigate this landscape.


To conclude, software accessibility isn't a philanthropic afterthought. It's a powerful strategy that drives innovation, enhances your brand, broadens your market reach, and safeguards your business against legal risks. As we push the boundaries of what technology can achieve, let's ensure that we're making it accessible to everyone. Because that's not just smart. It's the right thing to do.


Starting with accessibility from the get-go can be as simple as adhering to ARIA standards, providing real-time captioning for live content, and ensuring your colour schemes meet contrast requirements. The best time to make your software accessible was yesterday. The second best time is now. So let's get started.

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